Amul milk costs more from today. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which sells milk under the Amul brand, has raised fresh pouch milk prices by Rs 2 to Rs 4 a litre. The new prices started on 12 November. Amul Taaza, the toned milk most homes buy, now costs Rs 62 a litre, up Rs 2. Amul Gold, the full-cream milk, costs Rs 4 more a litre. This is the first hike since May 2026.
Updated: 12 November 2026, 09:50 IST
Quick Read
- Amul has raised fresh pouch milk prices by Rs 2 to Rs 4 a litre from 12 November — about 4% to 5% across its main variants, per GCMMF.
- Amul Taaza (toned, 3% fat) is up Rs 2 a litre to Rs 62. Amul Gold (full cream, 6% fat) is up Rs 4 a litre. The new Gold shelf price is not clear yet.
- A family that buys 2 litres of Taaza a day will pay about Rs 120 more a month. The same family on Gold will pay about Rs 240 more a month.
What costs more from today
The hike covers Amul’s main fresh milk variants: Taaza, Gold, Shakti and Tea Special. GCMMF said on 11 November that fresh pouch milk prices would rise by about 4% to 5%, per NDTV. The new prices apply across India from today.
Taaza is the clear part. It is Amul’s largest-selling milk, a toned milk with 3% fat. It is up by Rs 2 a litre, a 3.3% rise, to Rs 62 a litre. NDTV, ABP Live and NDTV Profit all agree on that figure.
Gold is less clear, and we will not hide that. NDTV and ABP Live say Gold now costs Rs 80 a litre. But The Daily Jagran and The Statesman print a table that says Gold has gone from Rs 72 to Rs 76 a litre. Both sides agree on the one fact that matters most: Gold costs Rs 4 more a litre than before. What they do not agree on is the shelf price. So this post states the Rs 4 rise and not a single Gold shelf price. Check the price printed on the pouch at your shop.
Also read: Gold rate today Nov 11 Delhi Mumbai
Why Amul raised prices now
Amul blames rising costs. In its statement, GCMMF said input costs have risen steeply over the past year across milk production, processing, packaging films and fuel for transport. Green and dry fodder cost more. Cattle feed items such as oil cake, maize and molasses cost more. Packaging film and fuel cost more too.
Rain played a part. GCMMF said low and uneven rain in Gujarat and many parts of India made the situation harder, and it was “constrained” to raise prices so it could pay farmers better.
Farmers get a share of the rise. Amul said its member unions raised the price paid to farmers by 4% to 5% in the last one year. It says 80% of the money from buyers goes back to its 36 lakh milk producers. The last hike was in May 2026, by Rs 2 a litre. This one is bigger: up to Rs 4 on Gold.
Mother Dairy raised prices too
Amul did not act alone. Mother Dairy, the largest milk seller in Delhi-NCR, announced its own hike hours before Amul. Its liquid milk prices also rose by Rs 2 to Rs 4 a litre, from 12 November as well. Mother Dairy’s last hike was on 14 May 2026.
For Delhi buyers, Mother Dairy’s full-cream pouched milk now costs Rs 76 a litre, up from Rs 72. That is the Delhi-NCR price, and Mother Dairy’s own price — not Amul’s. When both big sellers raise prices on the same day, most homes feel it at once. Milk is a daily buy, and there is no way to stock up for a month.
Also read: HDFC hikes loan rates: your EMI may rise 15 bps
What it means for your monthly budget
The rise is small per litre and real per month. A family on 2 litres of Taaza a day pays about Rs 120 more a month. The same family on Gold pays about Rs 240 more a month — close to Rs 2,880 extra over a year.
Many homes buy a mix. One litre of Taaza and one litre of Gold a day means Rs 6 more a day, or about Rs 180 a month. The only real choice is which variant to buy.
Also read: Sensex jumps 1200 pts to 8-month high today
FAQ
How much has Amul milk gone up by?
By Rs 2 to Rs 4 a litre, from 12 November 2026. Taaza is up Rs 2 to Rs 62 a litre. Gold is up Rs 4 a litre. The rise is about 4% to 5% across major fresh pouch milk variants.
Why is Amul Gold’s new price shown as Rs 80 in some places and Rs 76 in others?
NDTV and ABP Live report Rs 80 a litre, while The Daily Jagran and The Statesman print Rs 76 (up from Rs 72). Both agree Gold costs Rs 4 more per litre. GCMMF’s statement says the rise is 5.5%, which fits Rs 72 to Rs 76 better. Check the price on the pouch at your shop.
Did Mother Dairy raise prices too?
Yes. Mother Dairy raised its liquid milk prices by Rs 2 to Rs 4 a litre in Delhi-NCR, also from 12 November. Its full-cream pouched milk now costs Rs 76 a litre, up from Rs 72. Its last hike was on 14 May 2026.
Desk-original added context
Our own maths on what a home pays extra, at the new rates, for a 30-day month: 1 litre of Taaza a day — Rs 60 more a month, Rs 720 more a year. 2 litres of Taaza a day — Rs 120 more a month, Rs 1,440 more a year. 1 litre of Gold a day — Rs 120 more a month. 2 litres of Gold a day — Rs 240 more a month, Rs 2,880 more a year. 1 litre of Taaza plus 1 litre of Gold a day — Rs 180 more a month. Our own check on the Gold conflict: GCMMF says Gold rose 5.5%; Rs 4 on Rs 72 is 5.55%, Rs 4 on Rs 76 is 5.26% — the 5.5% figure fits the Rs 72 to Rs 76 table. Our own timeline: May 2026 — last hike; 11 November 2026 — fresh hikes announced; 12 November 2026 — new prices take effect.
Sources
- NDTV — Amul Milk Prices To Go Up By Rs 2-4 Per Litre From Today (11 Nov, page loads via browser; curl 403 bot-block; GCMMF statement quoted, Taaza Rs 62, Gold Rs 80)
- The Hindu — Amul raises milk prices by 2-4 per litre effective from November 12 (11 Nov, 200 verified)
- Times of India — After Mother Dairy, Amul hikes milk prices by up to Rs 4 per litre from November 12 (11 Nov, 200 verified)
- The Daily Jagran — Amul milk price hike, revised rates table (Gold Rs 72 to Rs 76) (11 Nov, found via search; conflicting Gold price flagged in-post)
Sasanka Sekhar Pradhan is the founder of India Presents, an India-focused news site. He covers daily box-office trackers, India news, economy explainers, sports previews and festival guides — in simple English, so readers across India can follow fast-moving stories without jargon. His focus is what a story means for the reader: the number that matters, the source behind it, and what happens next. India Presents publishes daily, with day-trackers updated as new figures come in.
